Here at Icon, you are assured of the highest possible standard of Brazilian Jiu Jitsu Coaching.  No where else in Norwich or Norfolk can match the level of coaching available.

To reassure you that you will receive the best training in Brazilian Jiu Jitsu available, let me tell you just a few of the competitions our team have won.

2011

2011 Brian wins first MMA fight
2011 Daddy wins European Gold
2011 Russell wins Bronze at GTTG
2011 Daddy wins Silver at GTTG
2011 Jody Wins Bronze at Abu Dhabi trails
2011 Daddy Wins Gold At Abu Dhabi Trails
2011 Jody Bronze at Essex Open
2011 Ian Silver At Essex Open
2011 Russ Gold at Essex Open
2011 Tomek wins first semi pro mma match
2011 GTTG silver & Bronze
2011 Tomek wins at Arena.
2011 GTTG 2x silver 1x bronze/

2010

2010 Tomek Wins UTC MMA  Bodypower Championships
2010 Tomek Wins MMA Match at talk.
2010 Max Win Silver at Gracie Invitational.
2010 Daddy Wins English Championships Gold
2010 Tom Wins English Championships Gold
2010 Ian Wins English Championships Silver
2010 Mike Wins English Championships Bronze
2010 Raff Wins English Championships Bronze


2009

British Open BJJ Championships - Gold
Essex Open BJJ Championships - Gold & Silver
European BJJ Championships - 2 x Silver

2008

2008 BJJ Europeans Portugal - 2 x Silver
2008 Bristol Open -  gold & 2 x Bronze
2008 Gracie European Invitational - 2 x Gold, 1 x Silver, 1 Bronze
2008 UK ADCC Bronze

This level of competition wins is repeated since we first opened a Norfolk school back in 2003.  We don't just say we do Brazilian Jiu Jitsu, we lead the way from Norfolk To Europe.  Our Team came second overall from the amount of wins at the British BJJ Championships in June 2009. 

Our schools has a resident BJJ Black Belt who is the head coach for Norfolk - Steve Cowan, with our team leaders Ze Marcello & Xandinho making regular monthly visits to our school.

Our school Started in 2003 after Steve Cowan Won at the Gracie European Invitational Competition, since this time we have trained Pro MMA fighters to those just wanting to improve their BJJ Skills.

If you're looking to train BJJ in Norfolk, there is only one choice  Icon Jiu Jitsu Team, so why not give us a call today or why not arrange for a free trial class using our online application tool.  You'll be very welcome here.

We have Beginner classes, intermediate classes and Advanced classes.  We cater for Men, Woman & Children.  So why not come and give us a try?

TEL:  01603 909995
MOB: 07780546517

When it comes to Brazilian Jiu-Jitsu, you've come to the right place!

There are many different factors that play into choosing the right school. We feel that the most important factor should be getting what you pay for. What you are paying for should be first-rate instruction and a friendly environment in which to learn. When you train at Icon Jiu Jitsu Team Norwich, you will be training under highly trained instructors who have spent most of their lives studying and coaching martial arts. Customer service is one of our main priorities. Whatever you need, our staff will be there to assist you.

One thing that separates our school from all of the others is that we have a specialized system (curriculum) that we teach. This system is one of the secrets to our team’s success. Most schools have no curriculum and basically the instructors teach whatever may pop into their heads each night for class. We believe in setting short-, intermediate-, and long-term goals, and then putting a plan in place to reach each of these goals.

Also Icon we don't just concentrate on helping students develop their skills technically and physically, but also MENTALLY!


The No.1 Team In Norfolk? How About Europe?
Icon Jiu Jitsu Team Win 1st Place
1- Icon JJ Team
2- Checkmat BJJ
3- Nova União
Icon Jiu Jitsu Team have over 30 BJJ Black Belts World-Wide.  With Names Such As Mario Sperry, Ze Marcello. Sergio Penha and many more.
I started training with Steve around 3 years ago. I had already over 10 years previous martial arts experience and so knew what I expected from an instructor. I'm happy to say that Steve exceeded every one of my expectations. Steve is very approachable and professional combined with a very technical, detailed approach to teaching that sets him apart from the competition.

Through Steve I have been fortunate to earn my blue belt at first under Royce Gracie and now under Ze Marcello. I hope to earn my purple belt within a few years and one day my black belt. This is a huge challenge but with Steve's support, I know it is achievable.

I would recommend Steve's Classes to anyone who is interested in learning an effective and fun martial art.

Simon


I've been training with Steve now for around 3 years, previously having achieved Blue belt in Japanese Ju Jitsu. The great thing about Brazilian Jiu Jitsu is that you can immediately see (and feel) the effectiveness of the techniques as soon as they are applied. Everything Steve teaches has been pressure tested and is effective both in the dojo and in the street. It is his attention to detail which really makes the difference and explains why we have so many champions in our club. I know you are feeling nervous about trying Brazilian Jiu Jitsu out, but trust me, you will never look back.

Mike


"I've trained martial arts off and on for about 5 years until a knee injury forced me to quit. I became interested in BJJ through watching MMA events. Luckily Steve was running training sessions at my gym. After speaking to Steve i was looking forward to my first session.

I have found BJJ has enabled me to learn a new martial art without risking injury to my knee.

The structure of the sessions is well thought out, Steve has a gift for teaching and makes sure your understand each movement in a technique and are comfortable with each technique before moving on to the next.

The sessions help me keep in shape and each time i am able to reaffirm my knowledge of techniques learnt previously, be shown new techniques and practise sparring in a controlled environment.

Thanks Steve for bringing BJJ to Norfolk!"

Will

norwich martial arts

Been training with Steve for around 8 months now and in that time i have met some very friendly people who like me are all enjoying the experience of BJJ, Steve is a very good trainer and his technique for training are first class.

unlike gym training when running on a treadmill or lifting weights can seem tedious, and maybe a little on your own at times, BJJ offers a team environment were every member is open to offer you advice and support on technique and training in a very comfortable atmosphere. 

Along side the training i have experienced seminars with top athletes and competitions which are great, over the up and coming months i hope to be able to commit more time to my training and keep enjoying this great social sport.

Gary

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RAVE REVEIW
Yeah, we dropped that offer right on the table!  We're going to give you 30 Days to try this out for FREE!  There is no catch.  There is nothing to sign or buy.  We are hands down the leading martial arts gym in Norfolk.  We are the largest and the best.  We are seriously that confident.  It's a straight up 30 Days Free to try it out - nothing to sign or buy.  If after 30 days you don't like our program, you can walk away.

On top of that... it gets even sweeter...

FREE Uniform
FREE Introductory Private Lesson
FREE Technique Video
FREE Tour and Consultation

And it gets even CRAZIER...

we are also the ONLY school to offer a

60 DAY IRON CLADMONEY BACK GUARANTEE!

If after sixty days at Icon Jiu Jitsu Team Norwich,  you can tell us that you have not seen any improvement - we will give you your money back!

Well, like I said before, we are the MOST UNIQUE school in NORFOLK - and we do common things uncommonly well.  The common free trial is one day free... well we are going to offer you...

30 DAYS FREE!


I am so confident that you will absolutely love our gym that I am willing to offer you a 30 day free trial! But to be honest with you, I'm offering you that just to get you in the door - with the first free day I know you will want to join.
I know you might be thinking,
"Yeah but there has to be a catch..."

There is no catch.  We are hands down the leading mixed martial arts gym in Norfolk.  We are the largest and the best.  We are seriously that confident.  It's a straight up 30 Days Free to try it out - nothing to sign or buy.  If after 30 days you don't like our program, you can walk away.

I want this free trial to be as easy and as convenient for you as possible.  Are you worried you may feel awkward trying your first beginner group class?  Don't worry, before trying out any group classes, we are going to offer you a FREE private lesson. That way you will already get a basic idea of what to expect and get a chance to feel more comfortable with the training.  What about the uniform?  Yup, we will also give you a FREE uniform. And on top of that, we are also going to give you a FREE video about our 5 BASIC TECHNIQUES  How about the equipment?  You get to borrow it from us.  There is literally nothing you have to buy or pay for in your 30 day free trial... and you can walk away from the free trial at anytime!

You have nothing to lose!  Call us at

01603 909995


Call Us Anytime, Day Or Night, A Live Person Will Answer Your Call 24hrs A Day!
and make an appointment for your FREE private lesson!


RAVE REVIEW
Icon Jiu Jitsu Team
Most 'MMA' & Self Defence Schools
VS
World Class Takedowns -- You will find amazing wrestlers and judo practitioners at Icon.  Icon is known around the country for possessing very strong takedowns and its instructors have utilized them against the world's best fighters!  Icon Head Instructors learned to wrestle from certified wrestling coaches, Judo Black Belts, and world class wrestlers!  We have students that were members of international Judo teams and champions!  The head coach Steve Cowan started training Judo when he was 6.
Weak Takedowns -- Unfortunately, a lot of grapplers learn their takedowns from you-tube... most MMA schools focus more on striking and submissions and neglect the take-down, only showing 1 or 2 and then skipping back to striking again.  Icon have dedicated classes, just for take-downs.

World Class Ground Grappling -- All of our head instructors are certified Brazilian Jiu-Jitsu Black Belts and are known worldwide for their victories on the mat, for example, Steve Cowan's success at the  European championships. With Ze Marcello (World, Brazilian, European Champion) on hand to help at the school. You'll always find a Black belt on our mats, with students from white belt to Brown belt.  Students at Icon have won the European, British, English, Area, Essex, Bristol and Abu Dhabi championships, these are people from Norwich, not names from other countries added to make a school look good, actual Norwich students.
Poor Ground Grappling -- Most MMA or self defence schools don't have a clue about grappling, the coach's are un-qualified and often teach dangerous techniques that don't work.  Some schools are taught by low level BJJ students and pull in a high level coach now and then to try and give the school some credibility, leaving the students without regular, consistent assessment of the training.  At Icon, Our head coach's are there to help you reach your long term goals, not just for the next few months.  Also keep in mind though, there are still some MMA schools with non-qualified grapplers... and more will be popping up soon with the popularity of the UFC on the rise.
A Structured Beginner Course -- When you start out at Icon, you will be going through a special beginner friendly course.  In this class, you will be learning from an organized curriculum that balances striking, takedowns, and ground grappling.  The classes are designed to work at a pace that beginner's can absorb. The beginner's class also takes into account that you may be totally out of shape - one of its principal designs is to get you into good shape and allow you to train harder in the next level.
Straight to the Wolves -- Many martial art programs mix you in with the regular class on your first day!  Just think about it... how can someone teach a class of people who have been training for two to three years... and then teach you your first class at the same time?  That is like getting a calculus and algebra class in one room and trying to teach both at the same time!  Either the advanced guys are missing out or the beginners are missing out...
Student Safety -- A common misconception about MMA training is that to learn effective MMA, you have to get into wild and crazy sparring matches.  FALSE.  At ICON, most of our students have families and jobs and can't afford to leave the gym with black eyes!  The grappling and sparring that is done at Icon is done with utmost control and in only when you are ready.  Your first sparring sessions take place after you graduate from the beginner course and in the beginning you would only be sparring with an instructor or advanced student, so that you can get comfortable.  The idea is to train smart and have fun.  Only our amateur and professional fighters do some hard sparring - but because they have to prepare for a cage fight.  Safety is our number one concern.
Brawling Time! -- Many MMA schools have this misconception that the only way to learn how to fight is to put on boxing gloves and swing for the fences!  This is not true... and actually can be counter-productive, besides dangerous.  Many gyms also lack the technique to spar with control and spar hard to compensate for their lack of technique.  Brawling during training proves nothing and only hinders the learning process and injures people.  If you really want to brawl, save it for the street or in the cage.
30 Day Free Trial -- 30 Days Free, Free Uniform, Free Private Lesson, Free Video, and nothing to buy or sign!  Can't beat that!
Only One Free Class -- Good luck finding another quality gym willing to give you a free month, free uniform, free video, and free private lesson!
60 Day Money Back Guarantee -- What could be better than a 30 day free trial?  How about a 60 Day Money Back Guarantee!
No Guarantees -- Even harder than finding a great free trial is a guarantee!  We are the ONLY gym in the country to offer a money back guarantee!
Great Customer Service --  Above anything, this is what we take the most pride in.  Our goal is to go above and beyond what you would expect from us.  We are constantly trying to find new ways to please our students.  It is hard to explain this because it is really the little things that makes our customer service stand out... you will notice it just from the way our staff will greet you when you arrive!

Customer Service? -- I didn't say "bad customer service"... I think the question mark is more fitting... because most martial arts schools don't seem to even know what customer service is!  I've walked into schools and had staff stare me down like if I was walking in to challenge someone!  Egos, bad attitudes, and insecurities fuel bad customer service.
Amazing Facility -- Icon Jiu Jitsu Team Norwich is one of a kind.  A 1,500 square foot facility with a large mat area, a semi cage, rope climbing, reception, and much more!  Plus, we are the most clean school in Norfolk - we disinfect our mats daily and ensure the gym is cleaned and smelling fresh daily.
Inadequate or Dirty Facility -- If you are going to learn self-defense or MMA, you are going to need certain things.  For instance, you will need a cage to lean up against to get a feel for the real thing.  If there isn't a  cage or padded wall - then you can't properly learn MMA.  Why?  When was the last time a MMA event was held in the middle of a football field?  Where ever you fight, you will encounter boundaries - such as walls, fences, cars, and even groups of people like in a club... so you need to know how to fight with your back against a boundary.  For wrestling and grappling - you need high QUALITY mats.  Mats are usually not a problem... the problem is that most gyms don't clean them!  I know some gyms that clean their mats only once a week with a wet towel!  The gym needs to be sanitary for your health.
Self Defence -- As well as a Brazilian Jiu Jitsu Black Belt our head coach was also taught by Royce Gracie and the self defence methods taught by the Gracie family.  All our self defence methods are battle tested and come from a reputable training source, including blood sweat and tears to learn.
Just Made Up -- Most MMA - Self Defence schools think just hitting as hard as possible will do the trick, they don't show you how to use leverage to beat larger more aggressive attackers because they just don't know how! 
Reliable -- Icon Jiu Jitsu team have been here, teaching MMA in Norwich since 2003 and teaching in Norfolk since 2001.  We are committed to our students and nothing gives us greater pleasure than seeing our students reach their goals!  We're not here to cash in on the latest MMA trend, we started it in Norfolk.  Our school had Royce Gracie in Norwich helping us teach MMA way back in 2004.
Un-reliable New MMA School???  -- Check the listing a year or so ago, most MMA schools were actually kickboxing or karate schools a year ago, but due to mma's popularity, they are suddenly MMA.  Most schools have kickboxer's as MMA coach's.  Check the full time coach are they qualified?  How long have they been there?  How long will they be there?  At Icon our head coach has been with the team since 1999.  If you look a little deeper, you'll see that most, if not all MMA schools in Norfolk had their first lessons with Steve Cowan.
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RAVE REVIEW
Ever Wondered What It Would Feel Like To Get A Blue Belt, Or Even A Purple In Brazilian Jiu Jitsu?  7 Norwich Students Recently Did, This Is How They Felt (Almost SPEECHLESS), Do You Want To Be Next?
brazilian jiu jitsu classes norwich
Hi, Im Andy I have been training for one year and just received my Blue belt.  I also just won a silver medal at the biggest UK brazilian jiu jitsu competition.

I wish I'd have started this years ago.  I recommend Steve To anyone looking to try a martial art for the first time or go further in their own training.

Andy
30 DAYS FREE BJJ TRAINING
BLACK BELT
BRAZILIAN JIU JITSU
Instruction
Daddy Wins European Championships, after just 8 months training at Icon Jiu Jitsu Team Norwich
bjj norwich
When looking at schools, you need to ask this question:

“What Have Their Students Done In Competition?”

Good question.  Here’s the bottom line: If a team has a reputation of consistently producing champions at every BJJ belt level and every grappling division, then it’s a safe bet that if you join that team and follow the team’s system of success, you too can become a champion.

As a team, we take great pride in what our students have accomplished and what our current happily-involved students are doing now in competitions across the world.
Claim Your 30-Day Free Trial Program
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Here’s Exactly What To Do Next:

Call Our Academy At 01603 909995 To Get:

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And start your Free 30 Days Of Training Right Away!

*** Take advantage of this offer NOW while we’re still offering these valuable gifts and services for FREE ***
Schedule a time for your Free Tour and Free Introductory Private Lesson. And don’t forget to ask how you can get your hands on some of these Valuable Gifts that Icon BJJ Team are offering …
For FREE… for a Limited Time Only…
All We’re Asking You To Do Is To Come Into Our Academy And Give Our World Class Program A Try… Is That Fair Enough?
So Take Charge Of Your Life – Make Something Happen – And Call Us NOW At 01223 911968 While This “Insane” Offer Is Still Happening.
(This “Deal Of A Lifetime”
WILL NOT Be “Left On The Table” For Very Long!)
  • Doesn’t It Make Sense To Be A Part Of The #1 Team and #1 Mixed Martial Arts and Brazilian Jiu-Jitsu Academy In Norwich & Norfolk?

  • Wouldn’t You Agree That You Owe It To Yourself To Train With The Best?

  • Then Why Don’t You Give It A Try?

  • With Our FREE 30-Day Trial Program, You Have Absolutely Nothing To Lose – But EVERYTHING To Gain!

You Can Change Your Life Forever Just By Making A Phone Call…

So Run To Your Phone And
Give Us A Call At 01603 909995 RIGHT NOW!
We Can’t Wait To Help You!
Claim Your 30-Day Free Trial Program
NOW!
Here’s Exactly What To Do Next:

Call Our Academy At 01603 909995 To Get:

Your Free BJJ Private Lesson!

Your Free Uniform!

Your Free Tour and Consultation!

Your Free Online Videos!

And start your Free 30 Days Of Training Right Away!

*** Take advantage of this offer NOW while we’re still offering these valuable gifts and services for FREE ***
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"I've been training with Steve for five and a half years now. Although I had studied traditional Karate when I was younger, by the time I took up Brazilian Jiu-Jitsu I had'nt trained at all for fifteen years, and was pretty unfit, to put it mildly. I was also nearly forty, and worried that I might well be a bit too old to resume training in the martial arts. After a chat with Steve, I started attending classes.I found myself actually looking forward to going training! ( rather than regarding it as a bit of a painful chore, as had sometimes been the case in the past with a more traditonal style). I'm happy to say that I've been training ever since. My fitness has improved out of all recognition to what it was, I've lost weight, and I am also pleased to say that I now hold a Blue Belt grade.
If you hav'nt trained in a martial art before, or think that you may be a bit too old, or not fit enough, don't worry, give it a go. I really can't recommend the club and Steve's coaching highly enough"

Neil
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